SUBJECT
title
Approve Sponsorship Agreement with Theatre Winter Haven, Inc. for eight events occurring during FY 25/26. ($405,945 one-time expense) (Arts, Culture & Heritage)
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DESCRIPTION
Polk County Tourism and Sports Marketing (PCTSM) recruits state, regional, national, international, & local organizations, partnering and managing special events to enhance the economic climate of Polk County. The attached agreement is PCTSM partnering with Theatre Winter Haven, Inc. to act as an "Official Sponsor" of eight events (Ritz Friday Date Night, Ritz Tribute Tuesdays, Ritz Variety Series Season 56, Ritz Weekend at the Ritz, TWH Second Stage Series 56, TWH Professional Series Season 56, TWH Summer Musical Season 56, and TWH MainStage Season 56) occurring during FY 25/26. ($405,945 one-time expense).
RECOMMENDATION
Request Board approval of the investment and execute the referenced Cooperative Sponsorship Agreement.
FISCAL IMPACT
Funds are available in the Tourism Tax Fund.
CONTACT INFORMATION
Name: Kris Keprios
Title: Senior Tourism Sales and Marketing Manager
Division: Tourism & Sports Marketing
Phone: 863-551-4727
E-mail Address: kris@visitcentralflorida.org